Facebook rolls out its own question and answer tool: Facebook Questions.
Facebook Questions enables user to ask a question on Facebook and invite all his community and Facebook members to take part in it. The question can be asked as a poll with a number of pre-established answers. The user can also decide to ask their friends to give their own answers. Every user can vote for the answers already given by others and adds comments. This tool is also available for fans pages!
You can now gather and structure your exchanges. Thanks to questions, you can easily reach your community and engage them in your company‘s life. Increase your visibility and easily recruit new fans, asked and replied questions are automatically displayed in your fans’ newsfeed.
How to install Facebook Questions
If not shown in your newsfeed’s tools, you will need to set up Questions for your fan page. Select “use Facebook as page”, and the page you are willing to set going Questions on (you will need to repeat this procedure as many times as you have pages). Go on www.facebook.com/questions and click on “Go to questions”. A window appears: you can now use the feature.
How to use Facebook Questions
Think about the questions you will ask carefully, they will shape your company strategy.
- Get to know your fans better asking them more about their shopping habits and their favorite payment solution…
- Measure your brand image collecting fans’ opinions on your latest updates.
- Improve your service getting experience feedbacks (Have you easily found what you were looking for? What kind of new features are you willing to get?)
Feel free to ask questions “off the subject”, about the news, … You should always make your fans feel there’s a human behind your fan page
The ranking by “like” allows targeting users’ needs and meeting their expectations. You will even soon be able to add tags to your questions, and classify them by categories.