Since the creation of its Facebook page , near 7 millions people from all over the world joined Lacoste on Facebook (it is the french brand counting up the more fans for that matter).
Lacoste’s stake is from now turning towards f-commerce to turn fans into customers. Devanlay, the license owner for Lacoste brand products, asked Boosket for the development of a short-lived f-store for Chirstmas period.
An international audience
Lacoste provides a selection of 40 products for men and women, for all budget sizes, from the mythic polo L12.12 to perfumes and jewellery. The f-store presents 4 major assets :
- A modern and dynamic page settings
- A country localised content for 4 areas : France, United Kingdom, Germany and United States of America.
- Detailed datasheets – color and size attributes – displaying contextual product images
- A shopping cart for french, english and german visitors (american visitors are redirected to the american e-shop), the checkout being made on the localised e-shop
Each product from the f-store has been “Opengraph tagged” and can be liked, improving their visibility.
And in order to reward their fans, delivery is free and the order comes with a free iPhone 4 case.
From beginning to end
Boosket’s sister agency, 24h00, manages as well Lacoste Facebook ads promoting campaign (graphic creation, results analysis, optimisation and reporting) thanks to Boosket.Ads, its management and optimisation Facebook Ads tool.
The Ads and f-Shop performances follow-up (traffic, shopping cart, conversion) is ensured by a tracking tool created by Boosket, helping to measure Lacoste’s return on investment (ROI).